Boiler Room TV, the world’s leading online music broadcaster, and Ray-Ban are partnering up yet again for a 6-pillared activation series designed to capture the hearts and ears of music fans across the country with the new RBxBR series.
Every month for the next six months, both parties will join forces to deliver a new guest curator within each activation pillar, which will all come together this fall for Boiler Room and Ray-Ban’s biggest, never-before-seen experience yet in the Fall, firmly anchored at the heart of Ray-Ban’s It Takes Courage campaign.
This week, April 13th, RBxBR will debut the first pillar, “Open Your Heart,” in Los Angeles. The intimate musical event will be curated by one of our favorite music collectives, Soulection, with performances from Jhené Aiko, Kali Uchis, and BJ The Chicago Kid. Interested in attending a night of musical story-telling? Be sure to RSVP here and learn more information.
